More cars in your bays. Every month.
Most auto shops lose money on marketing.
Empty bays, paid overhead
Techs going home early. Phone not ringing. Overhead doesn't stop when the work does. Every quiet week costs you in rent, insurance and payroll you can't claw back.
Ad spend you can't track
Dashboards full of impressions and click-through rates that never connect to a single closed job. Five years of "marketing," no idea what it actually produced.
The wrong customers walking in
Tire kickers, price shoppers, low-ticket work. Not the customers who pay for bay time and the high-margin jobs you set the shop up to do.
Before you scroll, read this.
I'm Waheed. Six years ago I quit my agency job and went out on my own. The first three years I took on anyone who'd pay me. Dentists, lawyers, retailers, plumbers. I learned a lot.
One of those clients owned an auto repair shop near where I lived. We became close friends. I started spending time at the shop, sitting with him at the front desk while he answered his own phones, watching which calls turned into booked jobs and which didn't. I built him a system from what I saw. His business took off. Before long, he'd hired someone to handle the front desk.
That's when it clicked. Shop owners were being sold marketing by people who'd never set foot in a shop. Vague dashboards. Jargon. No one explaining why a transmission lead is worth ten times an oil change lead.
Three years ago I made the call. Stop everything. Only work with auto shops.
I wanted to build the agency I'd want to hire if I owned a shop. The system I'd prototyped with my friend became the foundation of New Limits. We've sharpened it across 100+ auto shops since, in Australia, the US, and Canada. It's a written, performance-guaranteed product. And on the call, you'll get someone who knows your industry inside the first fifteen minutes. Not a sales rep reading a script.
If you turn wrenches, you're in the right place. If you don't, no hard feelings. We've turned plenty of work away to stay in our lane.
With Sabri Suby, founder of King Kong, author of Sell Like Crazy, and Shark Tank Australia investor. The X-5 system is built on the same direct-response foundations Sabri's team at King Kong has used to drive over $7.8 billion in tracked client revenue. We learned from the best and tuned every piece of it for one industry: auto shops.
Inside a client's shop, talking results face to face. We don't run our agency from behind a dashboard. We're in the shops, in the bays, on the floor with the owners. That's how we know what works for auto shops, and why the X-5 system was built only for this industry.
What this system has actually done.
delivered
revenue
served
AU · US · CA
Three shops. Three different lifts.
"I was always an operations guy, never a marketing guy. We've gone from 50 leads a month to over 100. We're generating a higher ticket return. I have 28 cars in my shop right now. Only two are less than $3,000." Warren Taylor / Owner, Mr. Transmission Madison TN
"New Limits works. Totally recommend them." Shelley Kerr / Owner, ONB Automotive Repair
"He has not let me down on his promise to triple my workload." Tony Khalaf / Owner, Budget Automotive & Transmission
That's $93,000 more in a single month than the same month a year earlier. No new techs hired. No second location. Just more of the right cars coming through the door. Verified from client lead sheet, March 2026
Four more shop owners. Same system.
100+ auto shops on the system. 4.8 stars on Google.
The X-5 Auto Shop Growth System
Pick your work
You tell us the jobs you want more of and the cars you want in your bays. European, transmission, brakes, EV, hybrid, suspension, fleet. Your shop. Your call.
We build the system
Inside 7 to 8 days we launch your campaigns, build a dedicated landing page for each service, and set up call tracking so every lead, every call, and every dollar is logged.
You close the work
Inbound calls and form submissions hit your shop. You see the lead, the source, the spend, and the revenue back. No black box. No "trust us." Just the numbers.
Four reasons it works when other agencies don't.
You control the type of leads
By car make. By model. By service. European cars, transmissions, brakes, 4x4 work, EV, hybrid. Whatever your highest-margin service is, that's what we target. You stop paying to attract the jobs you don't want.
End-to-end tracking in real dollars
You log in and you see it. This month you spent $2,200. Your ads produced $14,800 in completed jobs. Clear. Simple. No dashboards full of numbers that don't mean anything. Dollars in, dollars out.
Every lead, we listen to
If your team misses a call, we flag it. If a lead is unqualified, we fix it. If your close rate needs work, we hand your team the sales scripts and training they can use on every inbound call starting tomorrow.
A dedicated AM who knows your industry
Not a generic marketing person who cycled through 12 industries before yours. Your AM knows your shop management software. They know what an average repair order looks like on a transmission rebuild versus a brake job. You won't spend your first call explaining what an ARO is.
Every shop gets its own landing pages.
Every call. Every quote. Every dollar. Tracked.
See your real ROI. Campaign by campaign.
| Campaign | Ad Spend | Total Sales | Gross Profit | ROAS |
|---|---|---|---|---|
| Mercedes | $704 | $26,800 | $26,096 | 3,807% |
| Auto AC | $1,689 | $26,106 | $24,417 | 1,546% |
| Audi | $290 | $5,459 | $5,168 | 1,880% |
| Porsche | $277 | $4,869 | $4,592 | 1,758% |
| General Mechanic | $3,903 | $17,329 | $13,426 | 444% |
| Suspension | $590 | $8,291 | $7,701 | 1,404% |
| Total | $9,331 | $100,245 | $90,913 | 1,074% |
We don't just send leads. We train your team to close them.
Your receptionist just got an AI coach.
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Call scoringEvery call scored. See which converted and which lost a job.
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Missed-opportunity flagsIdentifies where bookings were lost and exactly what to say next time.
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Follow-up SMS draftedAI writes a follow-up text for every no-show. One tap to send.
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Zero extra workRuns automatically. Open the lead sheet and the coaching is there.
Service-advisor training videos.
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How to handle inbound callsScripts to book more jobs and reduce no-shows.
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How to handle email inquiriesTemplates so nothing falls through the cracks.
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How to use the lead sheetTrack every lead, measure ROI, give us feedback to optimise.
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Onboarding for every new hire5-step welcome sequence so every advisor is dialled in from day one.
The 30 minutes, step by step.
Your shop today
Five minutes of you talking, us asking. Bays, techs, services, current marketing spend, lead volume, close rate. We need the picture before we say anything useful.
The work worth chasing
We look at your local market. The jobs with the best margin in your area. Which cars sell. What your top three competitors are spending on. What we'd target first if it was our shop.
The 90-day plan in real dollars
Projected ad spend. Lead volume target. Expected close rate. Dollars in, dollars back. Your numbers, not generic averages. You see exactly what an engagement would deliver before you decide anything.
Your call
It's a fit, or it isn't. If yes, we book the onboarding. If no, you walk with a plan you can hand to anyone, including yourself, and implement. No follow-up barrage. No "but wait."
We put a written performance guarantee in every contract we sign.
7 chapters. Zero fluff.
Not ready for a call? Same 47-page playbook we hand every new shop on day one. Sent to your inbox in 60 seconds.
Is this actually for you?
This is for you if
- You own or run an auto repair shop doing $30K a month or more
- You want more cars in your bays, not more reporting dashboards
- You're tired of agencies that can't show you a single closed job for their fee
- You want growth built around the work you want more of (transmission, European, brakes, EV, hybrid, fleet, whatever you pick)
- You can take more inbound calls today without scrambling
- You're in Australia, the US, or Canada
This is not for you if
- You're not an auto repair shop (we genuinely turn this work down)
- You're shopping for the cheapest agency in town
- You want to run the ad account yourself
- You don't have the bay capacity to take more calls
- You're chasing "guaranteed first page of Google" or other 2015-era promises
Questions we get most.
I've been burned by a marketing agency before. Why is this different?
Fair. Most shop owners we talk to have spent thousands on dashboards full of "impressions" and "click-through rates" that never connected to a single closed job.
Three things change with us. One, we only work with auto shops, so we already know how your customer searches, decides, and pays. Two, every lead, every call, and every dollar is logged in a sheet you can open and read. Three, you get a dedicated Account Manager who knows your shop, not a rotating cast of junior account execs.
How long until I actually see leads in my shop?
We build your campaigns, landing pages, and call tracking inside 7 to 8 days. Inbound calls usually start landing in the first week after launch. The performance target is set before you sign, and it's written into the contract, so you're not waiting and hoping.
Will I get tire kickers and price shoppers?
That's the most common worry, and it's why we don't run "cheapest oil change in town" style ads. We target the jobs you want more of (transmission, European, brakes, EV, hybrid, fleet, whatever you pick) so the calls coming in match the work you're set up to do.
Who actually runs my account?
Every shop gets a dedicated Account Manager who learns your business, knows your services, and is your single point of contact. Not a rotating cast of account juniors. Not a shared inbox. One name. One phone number. One person who knows what's running and why.
30 minutes. One call. Real numbers.
If we can fill more bays for you, we'll show you exactly how on the call. The campaigns. The spend. The projected return. If we can't, we'll say so and tell you what we'd do in your seat.
Book My 30-Minute Growth SessionDownload your free playbook
The 7 specific steps we run for every new auto shop. Sent straight to your inbox.